strategy

And Why User Experience Should Only Be Called Customer Experience… If you work in product, design, tech, sales, marketing or customer…

Coined by Karl Marx in the 19th Century to describe the role religion played in placating the working class of the Industrial Age, it seems…

A few months ago, we pivoted our core value proposition away from “remote team management” to look at whether we could build a business in…

How startup teams undermine their own success I’ve worked in early-stage product teams for a number of years now, and observed the different…

How to stop focusing on the short-term & start focusing on the long-term In this article, I’m going to explore why we end up focused on…

What is vision? You would think that everyone comes into working knowing what they are doing and, more importantly, why. Yet the last global…

If you work in a startup, you may be familiar with that slight sense of unease that accompanies you when working on a product. That muffled…

Your logo doesn’t mean shit. Your brand does. Above is a photo of a load of famous brands. All of them using Helvetica. Most of them pretty…

When you are ambitious, it’s really hard to settle on one thing to impact. We want to impact everything, but as a result end up impacting…

When I first started working in startups I was the design world’s equivalent of John the Baptist. I really f**king loved the whole thing…

“The Competition.” Just the word itself conjures up an image in the mind of intimidating, omnipresent, dark forces, lacking any clear form…

Investment: “An act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result.” “ A thing…